design process

The design process of brodbeck design follows a clearly interrelated structure which has been proven in many instances. This structure helps the client to find the product design suitable for him and to realize it in a goal-oriented implementation.
The process comprises the examination of the company as well as the analysis of the target groups and the situation at hand. We pay special attention to the aims and the strategy of the respective company, its corporate identity (CI) and corporate design (CD) as well as the needs of the selected target groups.
This is followed by the actual process of product development and implementation. This process is constantly reviewed with regard to the design strategy. The design and implementation of the final product is succeeded by the transfer. The product is to be put into the spotlight by shop-inshop systems, POS elements, exhibition stands and other approaches. We are able to support you during this step as well. Parallel to this sequence, the design process can be ideally supplemented by the design & innovation workshop.