Lectures
Inno Design Tech Expo in Hong Kong
Under the motto „Designing for and with people – Innovations in Transgenerational and Human Centred Design“, Stefan Brodbeck, together with design specialists from Germany, Japan and Hong Kong, presented their newest product developments. Using the cellphone Bluefon as an example, Stefan Brodbeck explained the methods and criteria which led to the success of the transgenerational telephone.
Design Center Stuttgart: "Reduce to the Max – Materials and Cost Efficiency“
On the occasion of the award Focus Green for the office desk system Kalidro, designed by brodbeck design for the furniture manufacturer Steelcase, Stefan Brodbeck explained the concept leading to the success of the desk system in his talk entitled "Reduce to the Max – Materials and Cost Efficiency“.
Willi Stober GmbH & Co KG: "Functionality and Product Design for the Generation Plus"
The company is taking the subject of our aging population increasingly seriously in its business. It is from this stand point that Stefan Brodbeck delivers his talk about future strategies, "Functionality and Product Design for the Generation Plus".
AutoUni, Volkswagen AG: Conference „Mobile Aging“
The Conference „Mobile Aging“ in Wolfsburg, hosted by the AutoUni, Volkswagen AG, focused on the theme: “the demographic change for the automobile industrie”. Theme of the lecture: “Ageless Products – universal design strategies”.
SCA - "Products and Services of the future“
The firm SCA arranged a theme night in the course of the exhibition CMS (in Berlin).Theme: "washroom of the future". Lecture: "Products and Services of the future. Which demands are waiting for the branch regarding to the older growing population?"
Management forum Starnberg: “The power of design”
An expert conference “The power of design” in Hamburg, hosted by the management forum Starnberg, topic of the lecture “Products for several generations/ageless products – strategies for the demographic change”
contractworld.congress: “Form follows materials”
Initiated by the magazine AIT, the biggest event in Europe in the domain of architecture, interior design, design und materials. Lecture of Stefan Brodbeck: “Form follows materials”
brodbeck design as an expert for the telecommunication provider ONE, Austria.
A workshop in the innovation centre ONE Smart Space Centre with participants of the generation 60 plus. Topic: “Products and services in the sector telecommunication”. Panel discussion and presentation of results afterwards.
1st interbranch congress from GRP in Bad Tölz
Participants of the panel discussion in Bad Tölz on the topic “Generation plus – a stain or a generation hopes are pinned on? – the paradox between ethics and economy” and lecture together with GRP: “Strategy, approach and realisation of the cooperation GRP”. brodbeck design was also exhibitor with „Transgenerational Products“.
University of Bozen: „Transgenerative Design“
The topic of demographic change and the challenges for product design resulting from these developments were to be highlighted within the context of the student project „Forever young?“, realized at the Faculty of Design and Art at the Free University of Bozen under the tutelage of Prof. Sven-Anwar Bibi.
Stefan Brodbeck, an expert to the iF special exhibition „Lebensräume“
Special exhibition focusing on “Universal Design” in architecture and design. Panel discussion: “Dream world bath”
Live at the ORF in Innsbruck: “Design vs. functionality"
ORF-stage in the special exhibition SENaktiv at the congress centre, Innsbruck. Panel discussion: “Design vs. functionality". Stefan Brodbeck, Dr. Hanne Meyer-Hentschel, Matthias Lohrum (chartered engineer) take part in the discussion.
Forum for design in cooperation with the VDID arrange a expert conference
Ballhaus-Studio, Berlin: “Elephants can’t be strangled – the sustainable change of society and design”
In this context, Stefan Brodbeck will give a lecture on “effects and opportunities concerning demographic change on product- and market strategies”.
KLW Forum, Munich
The theme of the lecture: “ Generation 50 plus changes the market”
Marketingclub Munich attending GRP in Bad Tölz:
“Technology for the generation plus – opportunities for new services and products”. brodbeck design and GRP jointly present backgrounds and strategies relevant to the cooperation “usability & design”.
Business forum design – initiated by bayern design.
Event of the IHK Academy Munich: “Creating values by design”
05/06 bayern design hosts the sixth business forum design at the IHK München (Chamber of Industry and Commerce Munich). Stefan Brodbeck chaired the workshop on “effects of demographic change on product- and market strategies” which was part of the section focusing on “creating corporate values via design”
Business forum KPMG, Nürnberg:
“Products – staff – markets: demographic change as a present challenge” – this was the main focus of the event with Frank Schirrmacher, editor of FAZ. The title of Stefan Brodbeck’s lecture: “design based on people – effects of demographic change on product- and market strategies”.
The motto of the two day event was „living and enjoying one’s best years”; accordingly, Stefan Brodbeck’s lecture dealt with “design based on people – effects of demographic change concerning product- and market strategies”.