brodbeck design’s successful design concept is based on three key factors: people, the market and the future. The aim is to align products and systems to human needs and expectations and to tie this in with well-designed, functional good looks. This applies just as much to the development of a table system as to the design of skis. The agency enquires about the wishes of the people for whom it is designing, examines lifestyles and thus creates new ways of thinking. The client profile is produced just as critically, with the analysis of corporate vision, culture and product folio getting incorporated into the process of finding new products and helping in the assessment of market opportunities. In order to safeguard the client’s competitive advantage, the agency follows the emergence and development of trends and analyses economic, cultural and social changes of relevance to design. The firm’s network of partners from marketing, trend scouting, engineering and usability therefore covers many different disciplines.